Halal beauty

Halal cosmetics is an increasingly popular trend among Muslim consumers. The word "halal" comes from Arabic and means "lawful" or "allowed". The fundamental principles of halal cosmetics are the exclusion of all non-natural substances and additives, such as dyes, synthetic preservatives, parabens, perfumes and G.M.O.

In fact, Gen Z Muslims have well-defined characteristics:

• inclusiveness and transparency: for them there is no single definition of beauty and brands must address all categories of consumers, diversity is a strong point for them. They also demand transparency from companies, and would never buy from someone they wouldn't establish a relationship with via social media.

• hybrid products: 10 skincare steps are not practical and sustainable, for this reason importance is given to multi-function, price and also sustainability, it is better to use a single product with multiple applications.

• freedom of expression and realism: it is important to express one's identity but also to have real, imperfect models. Brands should not use edited photos to hide physical imperfections but show the faces of real people.

• education: being digital natives, Gen Z consumers use social media to better educate themselves on cosmetic products and their ingredients. • community: they are able to create real online communities and open real open discussions on skin problems and how to use the products.

These consumers seek brands that not only understand the diversity of beauty but also actively engage in representing them. These changes in the beauty landscape respond to the growing demand from Muslim consumers who desire products that respect their religious practices and meet their beauty needs in an inclusive and transparent manner.

We had already discussed this on occasion of Cosmoprof Asia 2022 in Singapore, Heloise Lefebvre du Pray, Project manager of Asia Cosme Lab highlighted the evolution of the beauty landscape in Southeast Asia "The pandemic has accelerated the growth of local brands, but foreign brands are also launching specific products for Southeast Asia. Consumers want brands to respond to their concerns, to meet their beauty needs, but also to conform to their religious practices."

Let's see some examples:

Wudhu friendly products: before their daily prayers, Muslims are required to perform a ritual called Wwudhu" (ablution) in which they wash their face, hands, arms and feet. In response some brands have introduced nail polish" breathable" which allows water to pass through, thus allowing the nails to be cleaned.

Products for Hijab: women who wear the hijab are subject to problems of dandruff, itchy scalp, brittle hair and hair loss, here are products that aim to solve the problems related to this religious obligation.

Ramadan and cosmetics: during the Ramadan period, Muslim consumers also have additional hydration needs for their skin and hair.

Exploring Research and Development Activities in the Halal Cosmetic Sector

The Halal cosmetic sector not only strives to respect the religious principles of Muslim consumers but also continuously evolves through targeted research and development activities aimed at creating new formulations and innovative products. This process focuses on conceptualizing and producing cosmetics that meet the specific needs of Muslim consumers while adhering to Halal requirements.

Research and development activities in the Halal cosmetic sector are centered on various aspects:

• Halal Formulations: Scientists and industry experts work to develop formulations that adhere to rigorous Halal standards. This involves excluding prohibited or non-Halal ingredients, such as pork derivatives or alcohol, and utilizing natural and lawful ingredients.

• Specific Innovations: Companies invest in research to create innovative products that address the specific needs of Muslim consumers. This may include skincare, haircare, and body care products designed to meet hydration, protection, and treatment needs.

• Collaborations with Suppliers: Companies in the Halal cosmetic sector use their platforms to collaborate with ingredient suppliers and research partners. These partnerships facilitate the exchange of information and suggestions to develop new formulations and products that comply with Halal standards and meet the needs of Muslim consumers.

In conclusion, research and development activities play a fundamental role in the innovation and evolution of the sector, ensuring that products meet the specific needs of Muslim consumers and comply with Halal standards. This Halal cosmetic sector is experiencing an unprecedented period of growth and innovation, with future prospects promising further developments and trends that will impact the market in the coming years.

• Global Expansion: The Halal cosmetics market is expected to continue expanding globally, not only in Muslim-majority countries but also in emerging markets and areas where awareness of Halal cosmetics is rapidly growing. This could include regions such as the Asia Pacific, Europe, and North America.

• Technological Innovation: Technological innovation will be a key driver in the Halal cosmetic sector. The introduction of new technologies and production methodologies is expected to enable the development of even more effective, safe, and Halal-compliant products.

• Personalization and Customization: Consumers are becoming increasingly demanding and desiring personalized products that meet their specific needs. Brands in the Halal cosmetic sector are expected to focus on offering personalized products and tailor-made services to meet the individual needs of consumers.

• Sustainability and Social Responsibility: Environmental sustainability and social responsibility will become increasingly important in the Halal cosmetic sector. Consumers will be more attentive to the origin of ingredients, sustainable production, and ethical practices of companies, prompting brands to adopt more responsible policies and practices.

• Marketing and Communication Innovations: With increased competition in the sector, Halal cosmetic brands are expected to adopt increasingly innovative marketing and communication strategies to stand out in the market. This could include the use of influencers, engaging digital content, and branding strategies aimed at capturing the attention of consumers.

In conclusion, the Halal cosmetic sector is poised to continue its growth and development in the coming years, driven by technological innovations, increasing consumer awareness, and a commitment to sustainability and ethics. Companies that can seize these opportunities and adapt to new trends will be well-positioned for success in an increasingly competitive and evolving market.

If you're a formulator and interested in exploring certified Halal ingredients offered by suppliers in our database, it's incredibly simple: just log in and type the keyword "Halal" to view and read descriptions and applications of over 150 Halal materials. Alternatively, you can contact us here:https://www.cosmetitrovo.it/contattaci. We'll be delighted to offer our support in selecting the right raw materials for your project!

Can you further explore at the link: From makeup-centred to multifunctional: How halal beauty consumer trends are shifting (cosmeticsdesign-asia.com)