Covalo and Cosmetitrovo: a strategic partnership to revolutionize the Italian and global cosmetics industry

Covalo and Cosmetitrovo: a new partnership

Covalo, the largest global platform dedicated to personal care ingredients, has formed a strategic partnership with Cosmetitrovo. This collaboration marks an important step forward for us, offering not only highly specialized solutions for the Italian market but also maintaining a global perspective.

Covalo's acquisition of Cosmetitrovo aligns with Covalo's 2025 objectives of regionalizing its offerings. This is a remarkable innovation, as global platforms have traditionally hosted only catalogs from large-scale producers, failing to digitally represent local realities made up primarily of distributors with whom companies have long-standing relationships.

Cosmetitrovo has been a pioneer in this area, enabling distributors to digitally showcase their catalogs to their Italian clients.

In the coming months, the two platforms will be integrated, but Cosmetitrovo will retain Italian-language navigation and its local focus on the Italian market. It will benefit from Covalo’s technology and an improved user experience. Additionally, suppliers on Cosmetitrovo will gain access to more advanced data management and analysis tools. Furthermore, Covalo stands out as the only platform with an "open" approach, capable of integrating data with clients' management systems and providing simplified solutions through artificial intelligence.

A shared mission and the power of unity

Covalo and Cosmetitrovo have always aimed to meet the specific needs of brands and formulators by simplifying and making the connection between them and suppliers, partners, and distributors faster, smarter, and more efficient. This synergy not only makes it easier to access a vast global network of raw material suppliers, contract manufacturers, and innovative services but also allows local companies to maintain a strong identity while exploring international opportunities.

The challenges of the beauty sector: our response

In the beauty industry, companies are faced with increasingly complex challenges. These include adapting to regional regulations, selecting raw materials, simplifying supply chain complexities, and the need to reduce product launch times.

Benefits for cosmetic industry professionals in Italy: a global opportunity

The network of professionals from Cosmetitrovo and Covalo will now be part of a single global community.

Companies will gain access to personalized digital solutions that will help them meet the demands of an ever-evolving global market. This synergy will improve efficiency, shorten product launch times, and offer end consumers increasingly innovative products.

Thanks to technological expertise and global visibility, suppliers currently registered on Cosmetitrovo who wish to showcase their products or services globally will have the opportunity to expand their reach worldwide, opening new business opportunities.

Sustainability as a business imperative

The goal is to look to the future of the beauty sector with a strong commitment to sustainability and innovation.

Italian companies will soon have access to a more powerful and versatile platform, helping them connect with international opportunities, accelerate innovation processes, and reduce environmental impact. This partnership has the potential to transform the beauty industry, making Italian cosmetic companies more competitive, innovative, and sustainable.

Stay tuned to discover upcoming opportunities and innovations we will offer for your business.

We are ready to embrace the future of beauty together with you.

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