Cosmoprof Worldwide Bologna: Highlights from the 2025 Edition

From March 20 to 23, 2025, Bologna once again became the beating heart of the beauty industry with Cosmoprof Worldwide Bologna. As a global benchmark for cosmetics professionals, the event welcomed over 250,000 industry operators and more than 3,000 companies from 65 countries, representing over 10,000 brands.

This edition marked another significant milestone, with an exhibition area exceeding 170,000 square meters, reflecting a 5.8% increase compared to 2024, and a record-breaking number of new exhibitors, accounting for 35% of the total. The event once again proved to be a strategic platform for launching new brands and products, highlighting the industry's dynamism and continuous evolution.

Cosmoprof 2025: What's New

The event once again proves to be a hub of innovation, showcasing numerous exclusive previews and groundbreaking products. Among the key highlights:

Sensorial Fragrances: The latest fragrances focus on formulations that stimulate the senses and enhance emotional well-being, featuring gourmand scents inspired by pastries and enveloping notes of vanilla, coconut, and citrus.

Smart Foundations: One of the most striking innovations is the new solid and waterless foundation, which adapts to any skin tone thanks to microencapsulated pigments. Its compact, refillable packaging meets the growing demand for eco-friendly and practical solutions for on-the-go beauty routines.

Rinse-Free Treatments: The latest trend in body care comes in the form of rinse-free gel-based muds, designed to drain and purify the skin with an innovative formula enriched with plant-based oils.

Eco-Sustainable & Smart Packaging: Sustainability is at the forefront at Cosmoprof 2025, with brands introducing biodegradable, refillable, and recyclable materials. Some have even launched beauty refill stations, allowing consumers to refill their bottles and reduce plastic waste. Additionally, smart packaging features such as NFC labels provide product authenticity and traceability directly via smartphone.

Advanced Technologies & Personalization: Innovation goes beyond ingredients and packaging, with AI-powered skincare devices taking center stage. These tools analyze the skin’s needs and offer personalized treatments, accompanied by apps that monitor progress and recommend tailored solutions, bringing skincare to a new level of customization and high-tech efficiency.

Cosmoprof and Cosmopack Awards: Innovation and Excellence

One of the most important moments of Cosmoprof was the awarding of the Cosmoprof and Cosmopack Awards, recognitions that celebrate the most revolutionary innovations in the beauty industry. Among the winners, several products particularly caught our attention.

Cosmoprof Awards: Our Selection

For the make-up category, the award for Best Formula went to the Mistine Soft Matte Essence Air Cushion, a formula from Asia that has already won numerous accolades. With its unique and captivating appearance, inspired by the vibrant and stimulating colors of Thailand and patented for its design, it features a soft formula that includes skin-active ingredients and a powder wrapped in avocado essence. This gives the skin a soft finish and a smooth, light texture, preventing the formation of wrinkles. A special technology also regulates the light refraction index to create a “glow” effect on the skin, hiding imperfections and giving it a “transparent make-up” effect. The formula also offers long-lasting make-up for 12 hours, resistant to water, sweat, and rubbing. Learn more!

Another very interesting product that won in the SUN CARE category is Golden Vibes. Made by an Italian company, this self-tanner contains Neuro Sun, an ingredient that stimulates the production of melanin and vitamin D, reproducing the sun's beneficial effects without exposure to UV rays. This formulation is a perfect example of beauty tech with a positive impact on skin well-being. Learn more!

Finally, among the most captivating proposals, the winner of the Personal & Home Fragrance category, which focuses on sustainability, was the Alerasia Scented Candle "Pesca e Cortese". This candle is made from upcycled materials: the bottom of an elegant wine bottle is hand-crafted and can be used as a glass once the candle is finished. It is a blend of Italian craftsmanship and niche perfumery, beautifully expressing the link between tradition and innovation. Learn more!

Cosmopack Awards – Our Favorites:

For the skincare sector, the award went to CAIOME, an AI-powered device capable of analyzing the skin microbiome and providing highly personalized treatments. Thanks to the combination of bio-optical technology and advanced algorithms, this system creates tailored formulas, adapting to the specific needs of each individual. It is a perfect example of how technology and beauty are increasingly converging to offer more and more tailor-made experiences. Learn more!

Finally, for the winner in the make-up formulation category, we particularly liked SHEER DREAM Vegan Creamy Remover by Chromavis Fareva. This nail polish remover has a unique semi-solid texture that melts upon contact with the nail, removing polish while nourishing and protecting the skin at the same time. Moreover, its stylo format makes it an extremely practical product to use and carry even while traveling. The formulation, in addition to containing natural waxes, also features avocado oil and vitamin E, which hydrate, repair, and strengthen nails. Learn more!

Conclusions

Cosmoprof Worldwide Bologna 2025 confirms itself as an unmissable event for all beauty industry professionals, thanks to an increasingly rich exhibition offering and growing focus on innovation and sustainability. With an expanding exhibition space and rising international participation, the event establishes itself as the ideal stage to discover future trends and network with key industry players.