Making Cosmetics 2024: The Milan Edition and New Trends

The Making Cosmetics 2024 event in Milan has just concluded, reaffirming its role as a key event for the cosmetics, personal care, and nutraceutical sectors. With a 23% increase in exhibition space compared to 2023, this edition will be remembered for its high attendance and numerous innovations presented.

Attendance and innovation: a success

The fair welcomed over 7,000 professionals and nearly 300 exhibitors, highlighting the growing importance of the sector and once again positioning itself as a unique platform for networking and idea exchange. The stands provided a comprehensive overview of innovative ingredients, production technologies, sustainable packaging solutions, and market trends.

Special attention was given to the concept of sustainability, a key theme of this edition.

Formulation Corner Live: innovation in Real-Time

A particularly appreciated interactive experience was the Formulation Corner Live, where visitors could observe the creation of custom cosmetic formulas in real time. This demonstration emphasized the fusion of scientific innovation and personalization, two pillars of the future of cosmetics.

Italy and its global role

Italy continues to lead the global production of makeup, covering 55% of the world market, and is the top European country for the production of supplements with a market share of 29%. Making Cosmetics celebrated these achievements, promoting the value of Made in Italy on the international stage.

Reflections for the Future

The fair proved to be a key showcase for the sector, anticipating the challenges and opportunities of a constantly evolving market. The organizers have already announced their intention to make the 2025 edition even more ambitious.

Conclusion

Attending events like Making Cosmetics is essential for anyone working in the industry. The ability to innovate, collaborate, and respond to sustainability challenges is not just a competitive advantage but a necessity for shaping the future of beauty and wellness.