InCosmetics 2024: Trends, Innovation, and Sustainability

InCosmetics 2024 has just concluded, leaving behind a trail of anticipation and innovations that are making waves in the cosmetics world. During the event, several key trends emerged, offering a panoramic view of the future of the industry.

Skincare and Products: Beyond Innovation

One of the most notable trends revolved around innovation in skincare products, with a strong focus on natural and organic ingredients. Many companies presented sustainable plant-based substitutes for traditional petrochemical derivatives, addressing the growing consumer demand for safer and eco-friendly products.

Cosmetics and Advanced Technologies

Another highlight of the event was the emphasis on adopting advanced technologies in cosmetic production. These ranged from automating production processes to 3D printing personalized packaging. Companies explored the latest technological innovations aiming to improve the quality of their products and the efficiency of production processes.

Sustainability and Upcycling: A Growing Focus

Sustainability was a central theme, with a focus on reducing the environmental impact of cosmetic production through sustainable practices and eco-friendly ingredients. Particularly noteworthy was the use of ingredients derived from food industry by-products, such as pineapple leaves, prickly pear, beer processing leftovers, citrus peels, and coffee, which are transformed from "waste" into valuable resources for their cosmetic properties.

Taking Care of Oneself While Having Fun? It's Possible!

Despite the serious focus on sustainability and innovation, InCosmetics 2024 also made room for fun and experimentation with new textures. Among the most surprising innovations were moldable cosmetics resembling clay or solid, colorful wax crayon-like products, inspired by concepts like play cosmetics. This trend, embracing the idea of fun and play, captured the attention of many participants. The adoption of this "play" philosophy in cosmetics not only offers an opportunity for a more playful and engaging experience with products but could also have a significant impact on how consumers interact with beauty in general.

New solid gel forms, such as the iconic gummy bear-shaped "gummy face masks" with pleasant and playful textures and super fruity fragrances, were also introduced.

Additionally, innovative crystal exfoliant textures reminiscent of food in the form of inviting and colorful brilliant granites.

Not to mention the uniqueness of suspended aloe spheres that add enchantment and magic to any product.

With the increasing importance placed on self-care, consumers are seeking beauty experiences that are not only effective but also enjoyable and rewarding. Cosmetics incorporating elements of play and fun can evoke positive emotions and stimulate an emotional connection with the brand, thereby increasing customer loyalty and engagement.

Artificial Intelligence (AI)

In the cosmetics sector, software was presented that could analyze real-time skin conditions and offer personalized treatment suggestions and age estimation based on video facial images. Seminars also showcased software solutions aimed at simplifying the work of formulators and brands in launching new products and coordinating marketing, R&D, and production efforts, thanks to data processing from market competitors, compliance with specific regulations and/or certifications, and the selection of the most suitable ingredients for the project.

Conclusion: Our Perspective

In conclusion, InCosmetics once again proved to be an event full of inspiration and innovation, offering a privileged glimpse into the future of cosmetics. The emerging trends outlined during the event pave a new path for the industry, highlighting the need to balance innovation, sustainability, and fun to meet the evolving needs of consumers and the environment.