Disseminating beauty: science-influencers and the new trend towards conscious choices

In response to the growing demand for transparency and awareness, figures have emerged who make scientific dissemination their strong point. Professionals like Mara Alvaro (Cosmesidoc), Alessia Montalboddi (Lacosmeticante), Katianna Tallarico (Cosmesi in pillole), Alessia Sciarra (Latuacosmetologa), Claudia Capanna (Lacosmetologainviaggio), and Barbara Catozzi (Cosmetologa_brillante) are redefining the concept of beauty influencer in Italy.

Cosmetics and science: the new approach to beauty

These new disseminators stand out for their scientific approach and ability to explain complex concepts related to the chemical composition of cosmetics in an accessible way. Mara Alvaro, known as Cosmesidoc, has transformed her channel into a valuable source of information for those who truly want to understand what lies behind a product, thanks to her background. If you want to get to know her better, you can read her interview here https://www.cosmetitrovo.it/en/blog/cosmesidoc-10-years-of-leadership-in-cosmetic-education-and-consulting.

Alessia Montalboddi, known on social media as Lacosmeticante, has also managed to attract an audience with her ability to read and explain concepts such as the INCI. Alessia not only analyzes individual components but also helps her followers navigate a market that is often confusing and full of misleading promises. Thanks to her, consumers learn to distinguish between advertising claims and actual efficacy, basing their choices on concrete and verifiable data.

Social media and scientific dissemination

Social media platforms have become fertile ground for a new form of scientific dissemination applied to cosmetics. Katianna Tallarico, who is present on Instagram with the profile Cosmesi in pillole, has become known for her concise and direct style through which she offers brief yet information-rich content. In just a few minutes, Katianna manages to explain everything there is to know about an ingredient or a formula, making even the most technical concepts accessible to a wide audience. Her "pills" have become a valuable resource for those seeking quick and clear answers in the vast world of cosmetics.

Claudia Capanna, known as Lacosmetologainviaggio, and Barbara Catozzi, alias Cosmetologabrillante, have chosen to tell the story of cosmetic chemistry with a brilliant and accessible style, helping their audience understand the effects of active ingredients and innovative formulations in a fun yet scientifically rigorous way.

Cosmetic products: transparency is important

Another key figure in this revolution of conscious cosmetics is Alessia Sciarra, known as Latuacosmetologa. With her solid training, Alessia does not just talk about products; she critically analyzes them, going beyond advertising promises to assess the actual efficacy of the formulation. Her transparency and expertise have made her a reference figure for those seeking precise and reliable information.

The future of beauty: science and awareness

The work of these disseminators is not only changing how consumers choose their products but also contributing to a true cultural revolution in the beauty world. Thanks to these figures, it is now possible to make more informed and conscious choices based on scientific data rather than promises and claims. This change not only elevates the level of dialogue in the beauty sector but also promotes a culture of responsible cosmetics where knowledge represents true power.

Beauty is no longer just a matter of aesthetics but of health, awareness, and sustainability. The growth of these disseminators, who can combine science with a passion for cosmetics, marks an important step towards a more transparent market that respects the true needs of the skin.

Next week, we will introduce you to other Italian influencer figures who have chosen a creative and different approach compared to purely scientific content in telling the beauty world. These influencers play an important role, especially among younger consumers, offering inspiration and trendy advice that make beauty accessible and fun.